Job Description

Marketing Strategy Development: Develop comprehensive marketing strategies tailored to the specific needs and goals of the retail business Analyze market trends, consumer behavior, and competitors to identify opportunities and create impactful marketing plans Campaign Planning and Execution: Plan, execute, and monitor marketing campaigns across various channels, including digital advertising, social media, email marketing, print media, in-store promotions, and events Ensure campaigns are delivered on time and within budget Brand Management: Maintain and reinforce the retail brand\'s image and identity consistently across all marketing materials and touchpoints Develop brand guidelines and ensure compliance across various marketing activities Customer Segmentation and Targeting: Conduct market research to identify and understand target customer segments Create personalized marketing messages and experiences to engage with different customer groups effectively Digital Marketing: Oversee digital marketing efforts, including website content, SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media, and online advertising Optimize online presence and engagement to drive traffic and conversions Visual Merchandising: Collaborate with visual merchandisers and store management to create appealing and customer-friendly in-store displays that promote products and reinforce the brand\'s image Data Analysis and Reporting: Analyze marketing campaign performance using key performance indicators (KPIs) and relevant metrics Prepare regular reports to evaluate the effectiveness of marketing efforts and make data-driven recommendations for improvement Promotional Activities: Plan and coordinate promotional events, sales, discounts, and loyalty programs to attract and retain customers and drive sales Budget Management: Develop and manage marketing budgets effectively, ensuring maximum return on investment (ROI) for marketing activities Cross-Functional Collaboration: Collaborate with internal teams, such as sales, product management, and creative, to align marketing efforts with overall business objectives Market Research: Stay updated on industry trends, consumer preferences, and competitor activities to identify potential opportunities and challenges for the retail business

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