Job Description

Retail - Emerging Markets


Relationship Officer - MANDYA


Location: S-MDY (Parent: ABF_Mandya-Chaluve Gowda Complex_Branch_1610591), Mandya (Parent: ABF_Karnataka_State_1610335)



Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters)
Organizational Context
Key Aspects:
As the debt arm of Aditya Birla Capital (ABC), Aditya Birla Finance Limited (ABFL) offers specialized lending and financing solutions in the areas of Capital Markets, Corporate/ Trade Finance, Commercial Real Estate and Mortgages. Currently ranked within the top 25 NBFCs of India, ABFL has made significant progress and the Company???s balance sheet at INR 15,000 Cr plus exceeds that of several mid-sized Banks and NBFCs.


The company has a well-defined vision of being one of the most reputed and material financiers within the lending space ??? spread across Retail HNI and corporate clientele. It has made significant investments in process and system infrastructure towards preparing for the next level of growth and are one of the only financial entities certified for ISO 9001:2008 across all business processes. Spread across 18 cities, it plans on further diversifying its risk and revenue mix through expansion into new geographies and new product segments allowing customers a one-window shop for all their financing needs.


Having focused traditionally on secured lending verticals and built a strong balance sheet on the same, ABFL has ventured into Secured Micro Loan Business segment in order to effectively capitalize on its financial base with carefully managed exposures in this higher yield and profit segment.



Job Context
Key Aspects:
The Secured Micro Loan Business segment product line caters to funding short term and medium term working capital needs of Small Businesses and individuals, via a suite of customized short and long tenured products, with collateral.


Offerings comprise Secured Micro Loan to self-employed individuals/ non-individual entities, with end use of funds (Working capital requirement, business expansion etc.) to be ascertained during the loan appraisal process.


The business is highly retail in nature, characterized by high transaction volumes, smaller ticket sizes, and significantly higher spread and profit margins (up to four times that of Secured Lending products)


Given the Secured Micro Loan nature of loans disbursed, the business also entails stringent controls and monitoring to ensure portfolio health and quality at all times


While unit of sizing up the business is its loan book size, profitability and minimized delinquency are key business objectives.


Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered to customers


Understanding of product market characteristics such as connector relationship management, region specific occupations/trade, local financial preferences and practices are important to gain competitive advantage while structuring loans and identifying leads.


The RO/RM ??? ABFL is responsible for achieving sales targets as agreed with the Area Head (Sales) ??? ABFL, in terms of targeted book size, profitability, growth & customer service objectives.



Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the job holder in the context of the Business/Unit/Function/Department/Section (Max 3975 Characters)
Key Challenges
To deliver on operational plan in the assigned coverage area in a differentiated manner considering local factors, channel dynamics and consumer preferences, that can withstand competitive pressures on the ground


To grow the business while remaining cognizant of competitive realities in the following areas:



Market linked product
Market average IRR & processing fee levels
To originate and increase market share in assigned coverage area against stiff competition, overcoming competitive pressures borne out of better established networks, price undercutting, etc.


To establish a strong local network and leverage the same to generate business leads, and also identify opportunities for cross sell with existing customers


To constantly upgrade financial & operational know how of self and team members on efficient loan processing, effective negotiation and relationship building for maintaining credibility and profitable target achievement


To keep abreast with the latest market trends and local market preferences and needs


To ensure loan conversion/ sanction/ utilization percentages are high and a broad enough sourcing funnel is built to meet targets


To ensure credit quality and effective portfolio selection / pre-screening thereby minimizing potential NPAs


To ensure compliant sales operations despite sales pressures and market cycles



Enabling Skill Sets & Qualifications
Critical skill sets required to meet these challenges include business and commercial acumen, team management and communication, execution skills, product-market understanding, and execution skills.


Education & experience required to fulfil this profile are a graduate with minimum 2 - 4 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 1 Year experience should be in Micro/affordable loan sales.



Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated
Key Result Areas (Max 1325 Characters)/ Supporting Actions (Max 1325 Characters)
Sales Planning & Operations
Work with Area Head and plan sales operations for achieving targets (including cross-sell), considering competitive forces and local trends


Scan the local market and competitive offerings on a periodic basis to adapt sales efforts accordingly


Provide data for and compile periodic MIS reports for disbursements, NPAs, target achievement, etc.



Customer Acquisition/ Engagement
Work on assigned and identified prospects list for client relationship origination and maintenance activities, interacting with ground-level client stakeholders


Understand and communicate understanding of product characteristics and benefits to end customers effectively in order to enhance effectiveness of sales efforts.


Attend to customer complaints effectively, escalating critical cases to Area Head as required.



Operational Effectiveness
Execute operations efficiently across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)


Ensure adequate focus on different distribution channels, working with Manager for interfacing with senior stakeholders/ complex cases


Implement prescribed processes and best practices to enhance operational effectiveness, productivity and sales performance



Self-Development & Internal Stakeholder Management
Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives


Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets



Portfolio & Risk Management
Work with the Risk, Operations and Sales Governance team members to ensure adherence to risk management and control mechanisms


Ensure compliant sales operations and sound risk management in day-to-day operations.


Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality



Minimum Experience Level


0 - 4 years
Job Qualifications