Job Description

2 - 5 years

B.Sc - Agriculture | Bachelor of Technology - Agriculture

Sales- Retail Agri

5 ~ 5 LPA

Job Name \xe2\x80\x93 PA (Business Unit) : Relationship Manager \xe2\x80\x93 Retail Agri
Job Purpose
Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated
point of contact for customers of Agri sector. Job Responsibilities (JR) : 6 \xe2\x80\x93 8 Areas Actionable (4-6)
\xe2\x80\xa2 Sourcing and Business Generation \xe2\x80\xa2 Business scoping of geographical market for farming and rural community

• Sourcing proposals from individual farmers / Co-

operative societies / Rural Mandis & Markets /
Kissan Clubs / Farmer Producer Organizations etc.

• Conducting marketing activities for generating new

business

• Work on productivity benchmarks

• Market Update and Change in Product

/ Processes

• To keep an update with respect to market

requirement, competition and customer banking
behavior.

• To understand the changing dynamics in the market

and propose amendments in various product
offerings.

• To keep abreast of changes in State Government

laws and policies. \xe2\x80\xa2 Relationship Building and Maintenance \xe2\x80\xa2 To liaison with new and existing customers for
relationships.

• To be in touch with agro centers /rural mandis /

Rural markets / Kisan clubs for maintaining and
deepening existing relationships.

• Addressing complaints received from customers

within stipulated TAT.

• Delinquency / Rotation & Recovery /

Housekeeping

• To work towards minimal delinquency in portfolio.
• Follow-up with customers for recovery.
• To monitor rotation of accounts
• To avoid dropping of limit in customers\xe2\x80\x99 account,

ensure submission of documents like LAD, CAM,
etc.

• To support legal and remedial team for legal

actions

• To work towards keeping Housekeeping

parameters under control.

• Farmer Education and Capacity

Building

• To conduct village level farmer meetings and

educate farmers on various products offered by
bank

• To make farmers aware of various aspects of

banking and keep them informed about tools and
technology for improving farm production.

• To educate farmers about debt waivers, crop

insurance & government subsidies.
\xe2\x80\xa2 Increased penetration and cross sell \xe2\x80\xa2 Cross sell of other assets and liability products

• Promotion of digital platforms like NetBanking,

Mobile Banking, PayZapp, Insta Alert, Smart Buy,
Chillr, etc. \xe2\x80\xa2 Training and Development of SO/HBL \xe2\x80\xa2 To utilize the sales resources (HBL/SO) for optimal
sales support.

• To groom supporting staff and enhancing their skills

by imparting regular trainings for better customer
relationship dealing.

• To monitor performance and counseling them for

delivery

• Relationship with Retail Branches and

Other Stake holders

• Liaise with Credit to ensure timely decisioning of

proposals & closure of Housekeeping items.

• To coordinate with Remedial team for NPA cases

and work towards recovery of the same

• To coordinate with the local Operations team for

disbursement

• Liaise with RBB team for activation of branches for

KGC business & for providing best services to
customers

• To liaise with Business Correspondents (BC\xe2\x80\x99s) for

new & existing customer relationships

• Others Any other task assigned by seniors from time to time.

Educational Qualifications Key Skills

• Graduation (preferably Agri Business)
• Post-Graduation MBA (preferably Agri

Business)

• Sales and Influencing Skills
• Banking Product & Process Knowledge
• Planning and Organizing Skills
• Communication
• Knowledge of Competition & Current trends in

financial Industry.
Experience Required

• Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer

companies, Agri Product companies, Banks, etc.

• Preferred from Banking / Financial Services.

Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for
discharging duties)

• Customers
• Credit
• Branch Banking
• Operations
• Farmers
• Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs

• Business Correspondent
• Senior Leaders from Product/Sales
• Audit
• HR