Job Description

Regional Trade Marketing Manager - North (Delhi) / West (Mumbai)/ South(Chennai) wd Alchobev Industry

Objective: To implement the promotion and field marketing activities in the region in line with the overall marketing initiatives and to co-ordinate the development of regional and local initiatives consistent with brand image and values.

KRA:

- To develop a suitable marketing strategy and action plan for the region - consistent with the share and volume objectives of the business.

- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company\'s/ brand\'s image in the course of conducting various consumer/ trade promotions.

- Assist in and co-ordinate local level market research activities in co-ordination with the Manager - Marketing Services.

- To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation

- To participate and be involved in the key decision-making for the regional management

QUALIFICATION : An MBA (preferable from a premier institute) with 4-7 years of experience in the Alcho - bev /FMCG industry

EXPEREINCE:

- 3- 5 years in Trade Marketing

- Prior experience in brands will be preferred

- Proven track record with good leadership skills

- Analytical ability: forecast market trends, analyze market data

- Ability to liaise at all levels/ have administrative ability..

- Please share ur cv in word format , feel free to call me 9818557570, for any specific need

Pankaj

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