Regional Trade Marketing Manager Alchobev Industry Iim/isb/mdi/fms (4 7 Yrs)

Year    India, India

Job Description


Regional Trade Marketing Manager - North (Delhi) / West (Mumbai)/ South(Chennai) wd Alchobev Industry

Objective: To implement the promotion and field marketing activities in the region in line with the overall marketing initiatives and to co-ordinate the development of regional and local initiatives consistent with brand image and values.

KRA:

- To develop a suitable marketing strategy and action plan for the region - consistent with the share and volume objectives of the business.

- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company\'s/ brand\'s image in the course of conducting various consumer/ trade promotions.

- Assist in and co-ordinate local level market research activities in co-ordination with the Manager - Marketing Services.

- To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation

- To participate and be involved in the key decision-making for the regional management

QUALIFICATION : An MBA (preferable from a premier institute) with 4-7 years of experience in the Alcho - bev /FMCG industry

EXPEREINCE:

- 3- 5 years in Trade Marketing

- Prior experience in brands will be preferred

- Proven track record with good leadership skills

- Analytical ability: forecast market trends, analyze market data

- Ability to liaise at all levels/ have administrative ability..

- Please share ur cv in word format , feel free to call me 9818557570, for any specific need

Pankaj

IIM Jobs

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3009336
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    India, India
  • Education
    Not mentioned
  • Experience
    Year