Job Description

Purpose of the role:Regional Marketing Manager enables marketing initiatives in the region by providing content and collateral for Regional/State/Local teams for ATL and BTL activities. Act as a catalyst for deploying corporate programs effectively in collaboration with corporate teams, regional peers and field teams to ensure success of regional marketing initiativesThe role includes but is not limited- Responsible for strategizing, planning, implementing and managing corporate marketing strategy in the designated region.- Responsible for creating the annual regional marketing budget and effective utilization of the overall budget for the region. Identify short-term and long-term scheduling, budget, media split and resource needs.- Provide strategic actionable insights post market research, forecasts, competitive analyses, campaign results, and consumer trends. - Collaborate with the regional business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing course modules, internally and externally.- Ensure our brand message is strong and consistent across all channels and marketing efforts.- Plan and execute all ATL/BTL promotions, marketing database, email, social media and display advertising campaigns for the region. Interact with various stakeholders- marketing vendors, event organizers, institutional management for successful marketing campaigns.- Coordinate with the corporate digital marketing team to ensure regional interactions on the digital front.- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.- Responsible for educating and building capability of branch managers, regional sales heads around regional marketing initiatives, vendor management and awareness on regional market segments and positioning of our courses (ref:updazz.com)