Job Description

:
KRAs
Key Result Areas
Supporting Actions
Conversion to Franchise Stores.

• Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
• Develop and maintain list of potential Franchise partners.

Store set up & Upgrades.

• Coordinate with executing agency, Franchise Partners, Sales team for in-time / in -cost set up of Franchise stores.
• Execute Franchise Store Launch plan
• Ensure timely upgrades for the Franchise Stores.

Business Planning for the Franchise Partner

• Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
• Prepares quarter-wise activity plan for the Franchise
• Coordinates with Central teams / Sales teams to ensure adherence to Business plan.

Support Delivery of All Marketing & VM Campaigns

• Monitors effectiveness of VM arrangement at stores and recommends changes.
• Executes Marketing/ promotional campaigns for the Franchise Partner.

SOP compliance and Training. Conversion to Franchise Stores

• Executes Marketing/ promotional campaigns for the Franchise Partner.
• Training of Franchise partners for retailing systems and policies.
• Ensure SOP compliance for Lead generation, conversion
• Drive Retailing agenda - POS usage, customer feedback capture through retailing team at Franchise Partners.

Skills Required