Job Description

The Public Relations Manager will play a crucial role in managing public relations strategies and campaigns to elevate brand visibility in the fashion industry. This position requires a sharp understanding of media relations, event coordination, and brand storytelling within the retail sector. Must have experience working in the lifestyle/Fashion/Personal Care industry.

• Develop and implement PR strategies to position the brand as a leader in the fashion industry.
• Manage media relations, including building and nurturing relationships with journalists, bloggers, and influencers.
• Plan and execute fashion-focused events, launches, and campaigns that align with the company's branding goals.
• Draft press releases, media kits, and other PR materials to communicate brand initiatives effectively.
• Monitor and analyse media coverage to measure the effectiveness of PR campaigns.
• Collaborate with internal marketing and creative teams to ensure consistent messaging.
• Oversee crisis communication strategies to maintain a positive brand image.
• Stay updated on industry trends and competitors to identify new PR opportunities.

Opportunity to work with a leading brand in the fashion retail industry.A collaborative and supportive company culture.
A successful PR Manager should have:

• A degree in Public Relations, Communications, Marketing, or a related field.
• Proven 7 + years of expertise working in the lifestyle/Fashion/Personal Care industry..
• Strong written and verbal communication skills.
• A creative approach to building brand stories and campaigns.
• A results-driven mindset with the ability to evaluate campaign performance.
• Experience in managing multiple projects and deadlines effectively.

The hiring company is a large organization in the retail industry, known for its focus on delivering cutting-edge apparel to a global audience. They are committed to maintaining a strong market presence and offering innovative products to their customers.

• Competitive salary ranging.
• Opportunity to work with a leading brand in the retail industry.
• A collaborative and supportive company culture.
• Professional development opportunities to grow within the role.