Job Title: PR & Marketing Professional Company: CYC Group Location: [Kolkata] About CYC Group: CYC Group is a leading [industry/sector] company dedicated to [brief description of company mission and values]. With a commitment to excellence and innovation, CYC Group has established itself as a prominent player in the [industry/sector] landscape. We are currently seeking a dynamic and experienced PR & Marketing Professional to join our team and drive our brand\'s growth and visibility. : Position Overview: CYC Group is seeking a talented PR & Marketing Professional with over 5 years of experience to lead our public relations and marketing efforts. The ideal candidate will be responsible for developing and implementing comprehensive PR and marketing strategies to enhance the company\'s brand image, increase visibility, and drive business growth. Key Responsibilities: 1. Develop and execute strategic PR and marketing plans aligned with CYC Group\'s business objectives. 2. Manage all aspects of media relations, including cultivating relationships with key media outlets, drafting press releases, and coordinating media interviews and events. 3. Drive brand awareness and engagement through effective content creation, including articles, blog posts, social media content, and marketing collateral. 4. Plan and execute integrated marketing campaigns across various channels, including digital, print, social media, and events. 5. Monitor and analyze PR and marketing metrics to evaluate the effectiveness of campaigns and initiatives, and make data-driven recommendations for improvement. 6. Collaborate cross-functionally with internal teams, including Sales, Product Development, and Senior Management, to ensure alignment and integration of PR and marketing efforts. 7. Stay abreast of industry trends, market developments, and competitive landscape to identify opportunities for innovation and differentiation. 8. Manage PR and marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI. 9. Represent CYC Group at industry events, conferences, and trade shows to build relationships and promote the brand. 10. Mentor and develop junior members of the PR and marketing team, providing guidance and support to foster their professional growth. Qualifications: \xef\x82\xb7 Bachelor\'s degree in Marketing, Communications, Public Relations, or related field. \xef\x82\xb7 Minimum of 5 years of experience in PR and marketing roles, preferably in [industry/sector]. \xef\x82\xb7 Proven track record of developing and implementing successful PR and marketing campaigns. \xef\x82\xb7 Strong written and verbal communication skills, with the ability to craft compelling messaging and content. \xef\x82\xb7 Excellent media relations skills, with a network of contacts in the media industry. \xef\x82\xb7 Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics. \xef\x82\xb7 Strategic thinker with the ability to analyze data, identify trends, and translate insights into actionable strategies. \xef\x82\xb7 Creative mindset with a passion for innovation and storytelling. \xef\x82\xb7 Strong organizational and project management skills, with the ability to multitask and prioritize in a fast-paced environment. \xef\x82\xb7 Team player with excellent interpersonal skills and the ability to collaborate effectively across functions. Benefits: \xef\x82\xb7 Competitive salary and benefits package \xef\x82\xb7 Opportunities for professional development and growth \xef\x82\xb7 Dynamic and collaborative work environment \xef\x82\xb7 Work-life balance initiatives \xef\x82\xb7 Employee discounts and perks If you are a results-driven PR & Marketing Professional looking for an exciting opportunity to make an impact and drive growth at CYC Group, we encourage you to apply today. Join us in shaping the future of [industry/sector] and be part of our success story! Job Types: Full-time, Permanent Pay: \xe2\x82\xb935,000.00 - \xe2\x82\xb960,000.00 per month Benefits:

• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental pay types:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person