: Digital Media Planning and Optimization Expert
Position: Consultant Digital Media Audit - Digital Media Planning and Optimization Expert
Experience: 5-7 years
Location: Mumbai/Gurgaon
- Analyse and Optimize comprehensive digital media plans for global and local clients, encompassing paid media campaigns on Google, Meta, Programmatic, Affiliate, Network, Social, etc.
- Analyze media buying/planning data to generate insights and formulate effective strategies for clients.
- Identify cost and quality measurements, conduct audits, benchmarking, and provide insightful analysis to enhance campaign performance.
- Support pitch management by assisting clients in selecting media agencies based on their requirements.
- Manage client relationships, ensuring smooth project delivery, risk management, and timely communication.
- Collaborate with cross-functional teams to drive successful campaigns and business outcomes.
- Specialize in digital marketing within the Global Digital SME group, training team members and developing methodologies for improved insights.
- Oversee media auditing, value tracking, and pitch management projects to maximize client value.
- Stay up-to-date with digital media trends and best practices to enhance campaign effectiveness.
- 5-7 years of hands-on experience in digital media planning and campaign management.
- Expertise in Google Ads management, programmatic advertising, PPC, and social media campaigns.
- Proven ability to analyze data, draw insights, and optimize campaigns for maximum ROI.
- Strong project management skills and the ability to manage multiple projects and teams.
- Excellent communication and client relationship management skills.
Soft Skills
- Proficient in Microsoft Office suite applications. Prior project management and supervisory skills required.
- Strong internal personnel, analytical skills and management skills.
- Good oral and written communication skills including documentation of findings and recommendations.
- Able to handle highly confidential information in a strictly professional manner.
- Able to maintain professional demeanor in times of high stress. Open to travel as per client requirements.
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