Job Description

Develop and execute annual brand marketing strategy, including advertising, in-store promotions, sampling, events, partnership marketing, e-commerce, web, couponing, and public relations. Developing and implementing marketing planstrategies for company s social media sites focussing on Facebook, Twitter, Instagram, Youtube and LinkedIn Evaluating the success of marketing efforts and tweaking it as needed Create budgets for social media activities Plan social media campaigns Create engaging and professional visualscontent optimized for platform used and intended audience. Blogging, creating social media profiles, managing regular posts and responding to followers Generates inbound leads, gains followers, and creates a positive image for the company Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform Form key relationships with influencers across the social media platforms Work to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in industries. Stay current with social media trends and tools includes attending networking and educational events, reading blogs, and listening to podcasts. Monitor SEO and web traffic metrics Analyze and report social media actions and campaigns on a monthly basis for successes and new opportunities. Compile reports for management showing results (ROI) Manage and facilitate social media communities by responding to social media posts and developing discussions Perform research on current benchmark trends and audience preferences Develop benchmark metrics to measure the results of social media programs Monitor trends, activities of main competitors in social media Monitor social space for brand and related topics and conversations

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