Job Description

Implementing SEO strategy and contributing to the goals & success of the digital strategy Industrializing and generating meaningful KPI dashboards for content on the site Understand the overall digital landscape of the organization as well as that of key competitors Create and manage content on the CMS through integration of text, images, documents and videos, in a timely manner, ensuring quality Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability, etc.) Ensure that content publication follows governance principles and visual identity guidelines. Topical Research and guidance to choose the best keywords to the marketers. Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Research and implement search engine optimization recommendations Work with the development team to ensure SEO best practices are properly implemented. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Provide SEO analysis and recommendations taking into consideration website architecture Provide recommendations for content development in coordination with SEO goals - general and keyword specific Keep pace with SEO, search engine, and internet marketing industry trends and updates . Primary Skills . Good understanding of natural and paid search, display and social media . Experience in the SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies preferred . Good knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz, etc. . Strong background in content management, content layout, UI/UX principles . Understanding of web and social traffic, and ability to draw traffic statistics, analytics and data modelling . Three to four years of experience in using the Microsoft Office suite with good Excel and PowerPoint skills . Continuous integration knowledge (Selenium, Behat or other) is desirable Secondary Skills . Strong communications skills . Ability to arrive at and communicate content integration & performance insights . Proactive and objectives driven . Exceptional attention to detail . Disciplined and professional work ethic . Innovative and creative, with a logical and methodical approach to problem solving

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