Job Description

Classification: Full-Time

Team: Client Services

Level: Mid-Level

Exp - 1-2 years

Reporting to: Senior Programmatic Trader

What's the role?

We're looking for a Programmatic Trader to join our growing team! This role calls for a digital media enthusiast who is passionate about using technology, data and creativity to drive client business performance.

You will be responsible for:

• Managing and reporting on programmatic campaigns delivered across a multitude of channels (display, video, audio, CTV, DOOH, native, mobile, and more) with a laser focus on efficiency and results.
• Work alongside both internal and external teams to coordinate all aspects of the digital campaign life cycle (campaign implementation (trafficking, flighting, and QA) - campaign optimization, reporting and insights.

A typical day will include a variety of activities across your portfolio of accounts including the setup and configuration of campaigns in relevant demand side platforms (DSPs) and ad servers technical troubleshooting, and quarterbacking briefings between teams.

So, tell me about the company

Brainlabs is on a mission to build the biggest digital-first media agency in the world.

We hire the top talent in the industry and give them the right training, tools and culture to do the best work of their career.

As one of the world's leading independent agencies, our agility and client-centricity allows us to win for clients.

To learn more about what it's like to be a Brainlabber, check out our .

Give me a breakdown of what a Programmatic Trader at Brainlabs does:

Campaign Management (80%)

Campaign Setup

• Working across multiple technology platforms including DSPs, PowerBI, Dataroma ad servers, brand safety etc.
• Execute in-platform tasks involved with the campaign lifecycle across demand side platforms (DSPs) like, but not limited to; DV360, The Trade Desk, Yahoo!, and Amazon DSP, while ensuring all campaign requirements are delivered according to SLAs:

• Planning:

• Incorporate a data-driven approach (i.e analyzing old campaign data to inform new approaches in collaboration with client services and programmatic strategist)
• Setup/Trafficking

• Technical configuration: remarketing configuration, conversion and engagement tracking implementation
• Performs end-to-end campaign setup in the DSP such as: (trafficking: IOs, placement, line item, and creative trafficking)
• Perform rigorous output quality control (reports, post analysis, campaign configuration, setting alterations)

Monitoring Performance / Delivery

• Manage the day-to-day pacing and optimization (log and schedules) of programmatic campaigns, ensuring that campaign KPIs and objectives are met both near and long term.
• Use critical thinking skills to anticipate and manage potential risks that will arise. Communicate these to the stakeholders on a regular basis and ensure decisions are made quickly and effectively.
• Reporting & Optimization

• Pulls and analyzes complex campaign data sets / performance reports to inform daily optimizations and testing recommendations that help beat client goals.
• Clear understanding of levels to pull to optimize against brand-to-demand KPIs such as (but not limited to): CTR, CPM, CVR, ROAS, VTR, etc.
• Platform Troubleshooting

• Troubleshoot issues related to pacing, performance, data accuracy, creative approvals or technical anomalies

Technology & Experimentation

• Implement & use Brainlabs' tools on all opportunities where applicable
• Isolate opportunities to automate important workflows
• Collaborate on quarterly and annual testing plans with key stakeholders such as client services, channel leads, programmatic strategist, and client
• Apply "test and learn" methodology to all media approache

Collaboration

• Contribute to the development of best practices for programmatic trading
• Collaborate closely with internal teams such as: client services, and ad operations lead(s) to ensure deliverables and trafficking are in accordance with client SLA's & strategy

Learning & Development

• Stay up to date on the latest industry happenings (i.e. GDPR, Privacy, Brand Safety, case studies, UI updates and betas, etcs.) and required in platform updates in technical systems that are continuously evolving (DoubleClick Digital Marketing Platform)
• Adopt and implement more advanced trading levels via partnerships and industry standards (i.e. testing new alpha & betas, data, publishers, SSPs, custom algorithms, etc.)
• Mentorship of programmatic specialist and /or paid media specialists

Client Responsibilities (20%):

• Work with business stakeholders to understand campaign media and business objectives and solve for their needs
• Propose and provide rationale for audience, format, bidding and measurement tactics that align with the channel plan
• Collaborate on forecasting exercises to inform budget recommendations
• Understand the programmatic landscape by staying current on industry and platform capabilities and apply your growing knowledge to drive diversification of platform usage across your client base

What talents and experience would suit this role?

Essential Skills

• Confidence in Excel and the ability to organize and consolidate multiple data sources for analysis (i.e. pivot tables and macros)
• Excellent diagnostic and troubleshooting skills
• A high degree of accuracy, vigilance and attention to detail
• Proven ability and appetite to learn new technologies quickly
• Experience with reporting & data visualization tools, especially PowerBI and Data Studio, but not limited to Datorama, Google Analytics, Tableau etc
• Great energy, confidence, and passion for working in a fast-growing company that aims to transform the advertising industry

Essential Experience

• 4-year degree in any field, or relevant/complementary professional experience
• 1-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Operations role

• 1+ years of RTB/Programmatic media buying experience is a must (DSP, ad network, agency trading desk, in-house programmatic, etc.)orking in a fast-growing company that aims to transform the advertising industry
• Hands-on experience working in GMP Platforms such as: Campaign Manager 360 (CM360), Display Video 360 (DV360), Google Analytics 360 (GA360), etc.

• Other relevant DSP experience includes: Yahoo!, Amazon, The Trade Desk, Amobee, Centro, Xandr, MediaMath, etc.

• Experience in buying and optimizing cross-media campaigns via standard display, Connected TV/OTT, audio, native, mobile, DOOH, and more
• Experience in applying data (1st, 2nd, or 3rd) to get the most out of programmatic buys

Desired Experience

• Experience with A/B and/or multivariate testing concepts
• Experience in leading data-driven media technology (for example, but not limited to; Liveramp, Customer Match, Epsilon, Acxiom
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).
• Demonstrable passion for learning new technologies in the digital advertising space
• Experience with attribution modeling and 3rd party analytics data
• Certifications: DV360, CM360, or any other major DSP

Unique requirements for this role

• Demonstrable passion for learning new technologies in the digital advertising space

How will I know I'm doing it right?

Here, we evaluate every Brainlabbers' performance on how they live our four core values in addition to their work quality. As far as work quality for this role, you will be evaluated on client satisfaction and programmatic knowledge gained during your time here!

What happens next We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.