Program Manager Corporate Salary

Year    Mumbai, Maharashtra, India

Job Description


:

Role/Job Title: Program Manager - Corporate Salary

Work Experience-: 5-10years

Business : Retail Banking

Function/ Department: Retail Liabilities

Job Purpose:

The role entails formulation and management of an effective Campaigns Framework for the Corporate Salary Portfolio. It includes management of complete customer life cycle through effective customer engagement & deepening initiatives

Roles & Responsibilities

Key / Primary Responsibilities of the Role - List the primary deliverables

  • Ideating, designing, devising strategy and planning a campaign framework for the Corporate Salary Portfolio to achieve the business goal
  • Ensuring achievement of key Business Metrics across variables like Salary Credit Activation, Balance build up, Hygiene components
  • Liaising with various teams like Business Analytics, Product, HPE, Marketing, Compliance, IT, Third party vendors to plan & implement campaigns effectively
  • Reaching out to the correct target base by ensuring right segmentation & profiling of the customer
  • Selection of the most appropriate channel to communicate eg : Email, Mobile App, WhatsApp, Internet Banking or internal Corporate Salary team.
  • Analyzing past campaign performance and planning the future strategy in line with business goals
Secondary Responsibilities -
  • Engagement with internal stakeholders to achieve Business Goals
Managerial & Leadership Responsibilities -
  • Analytical, Communication, Collaboration & Negotiation Skills. Candidates with prior experience in Campaigns will be preferred.
Key Success Metrics:
  • Salary Credit Activations, Balance Build Up, Channel Activation, Cross Sell and Hygiene Parameters
Job Requirements - Academic Title Stream/ Specialization (tick mark) Type of University / Institute) (Premier/ Tier I, II, III, Others) Part Time / Full Time
Graduate Commerce/Arts/Science/BBA/Engg./B.tech Tier I or II Full Time
Post Graduate Marketing/Finance/Business Management/M.com Tier I or II Full Time

IDFC FIRST Bank

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Job Detail

  • Job Id
    JD3096028
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year