Job Description

ABC Digital Ltd.


Program Manager - HFL


Location: Thane - GCorp, Maharashtra



Lead generation . Develop and execute a comprehensive lead generation strategy focused on quality leads for Housing loan along with Marketing and internal teams. Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships! Monitor industry trends in housing finance space and competitor activities to refine the lead generation approach.

Lead segmentation and qualification Collaborate with marketing and sales teams to establish clear criteria specific to housing loan. Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert. Implement an effective lead nurturing process to engage and educate prospects over time.

Analyze every stage of the housing loan Business/Channel level funnels--from lead capture to application, sanction, and disbursement--to identify conversion drop-offs.Sales Funnel optimization and Revenue enhancement analyse areas of improvement Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections. Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness. Track the conversions done through the lead and manage the Life cycle of these customers .

Data Analysis and Optimization Track and analyze key metrics related to the lead funnel's performance, such as conversion rates, engagement rates, and ROI.Generate regular reports to provide insights into the effectiveness of different strategies and tactics. Use data-driven insights to make informed decisions and adjust strategies as needed.

Technology and Automation &Communication Implement marketing automation tools to streamline lead nurturing and communication processes. Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness. Stay informed about industry best practices, emerging trends, and changes in customer behavior. Proactively suggest and experiment with innovative strategies to improve the lead funnel's performance. Ensure proper integration between different systems to maintain a seamless flow of data.

Design and implement standardized sales processes across all channels. Identify Process gaps & Streamline across channels by means of SOPs .Ensuring policies are in place and being implemented according to the governance framework

Collaboration with Internal and LOB stake holders ,External vendors ( CC) for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel



Minimum Experience Level


3 - 5 years
Job Qualifications


Post Graduate