JOB DESCRIPTION:
Roles and Responsibilities in detail
Area Business Planning: o Plan for monthly and quarterly business. o Plan for Trade activation business and over all sales o Plan demand generation and fulfillment o Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations o Prescription audit for Abbott brands and other competitors brands o To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. o Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Business generation & development: o Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan o Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place o Organizing Camps (CME) as per the division strategy and customers need o To carry out activations across trade and clinics for brand visibility o To plan and conduct merchandising and sampling activity as per Division strategy. o Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company o Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b. Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.
Brand Management:
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