Job Description

- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.Ideal Candidate:- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc. Proven ability to optimize campaigns for maximum ROI.- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. - B2C product companies offering digital/Tech products (such as Fintech, EdTech, AdTech, TravelTech) candidates should apply for this role. (ref:updazz.com)

Skills Required