Job Description

Product Marketing Manager

- Identify user needs by deeply understanding our customers and how our product works globally. Focus areas will include product strategy and innovation, product adoption, and internal and external narratives.

- Spearhead go-to-market launch campaigns across key channels and measure results.

- Partner closely with data science, product, and regional marketing teams to build out roadmaps and campaigns that drive growth.

- Connect the dots across channels like push notifications, in-app messaging surfaces, incentives, and core products to increase usage and retention of our consumers.

- Drive impactful go-to-market launch strategies, including messaging, positioning, and PR strategies

- Inspire cross-functional partners and marketing peers with a compelling vision to partner on integrated marketing campaigns

Basic Qualifications : 4+years combined product and growth marketing experience delivering highly successful engagement strategies

Preferred Qualifications :

- A growth specialist ; You can devise highly effective programs to acquire and drive growth for your product. You balance creativity, analytical horsepower, and deep product understanding to rapidly execute your ideas-experience with driving growth across the lifecycle (acquisition, engagement, re-engagement).

- Finger-tippinesses with data ; You get the data you need and can whip it into an insightful story with no help. You know how to use data to make decisions, drive growth, and understand complex experimentation, including multivariate creative testing. Experience with SQL is a plus.

- Outstanding at market research ; You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.

- Exceptional at articulating the essence of products and the value they build. You develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter and know good work when you see it.