Job Description

At the Modern Applications and Management Business Group, you\'ll have the chance to make a big impact in the ever-evolving IT Operations and Cloud management space. With a passionate, diverse group of people who are dedicated to building products that boost efficiency with proactive ops management, it\'s no wonder we were recently named a \'best place to work\' by Glassdoor. Why you matter Our team is looking for a Senior Product Marketing Manager to help us differentiate and win in a highly competitive market. As a key member of the team, you\'ll be responsible for developing and executing marketing plans for VMware\'s flagship IT operations and cloud management solution - VMware Aria Operations. This includes working with product management, sales, and marketing teams to define the product strategy, create marketing collateral, and launch new products and features. To be a successful, you must be savvy of industry dynamics and trends, a messaging expert, a constant collaborator with cross-functional teams, and a creative producer. What You\'ll Do In this role, you will be part of a team of product marketing professionals responsible for the positioning, messaging and launch of VMware Aria products. You will focus on launching new solutions specific to IT Operations and Cloud Management and how to bring them to market. You will define meaningful ways to engage relevant personas and market use cases effectively. You will help navigate market segments and produce the content necessary for the field organization and partners to drive opportunities. You will create clear, differentiated messaging and positioning for new offers. Work closely with product management, field sales, inside sales, and others to refine messaging for target user and buyer personas. Drive go-to-market alignment across marketing, sales, and customer success teams. Plan and execute product launch including securing customer references and creating sales training and enablement materials for the field and partners. Work across the marketing team to provide content for website, collateral, PR, media and industry analyst briefings, tradeshows, online marketing, and customer stories. Develop sales tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness. Develop collateral pieces including white papers, blogs and presentations. What you\'ll bring Experience in enterprise B2B software, particularly in the IT Operations field Bachelor\'s degree in business or technology field 5+ years of experience in product marketing, preferably in the IT industry Aptitude to quickly come up to speed on new technology concepts Team player with the ability to influence without direct authority Ability to work in a fast-paced environment with autonomy Experience positioning technical products to technical users and business decision makers VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what\'s possible today at http://careers.vmware.com. Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

foundit