Job Description

Product Marketer
entytle, Pune

Overview
The Product Marketer will be responsible for developing and executing marketing campaigns for Entyte\'s products. This includes conducting market research, creating product messaging, and collaborating with cross-functional teams to bring products to market. This is a blended role where the Product Marketer will also be responsible for developing and executing marketing campaigns to engage, expand and retain our enterprise customer base.

Responsibilities:
Conduct market research to identify customer needs and market trends.
Develop product positioning and messaging that differentiates our products in the market as well as to our customers.
Create go-to-market strategies for new product launches \xe2\x80\x93 that includes both net new customers as well as the existing customer base.
Collaborate with cross-functional teams such as product management, customer success, and GTM to bring products to market.
Develop marketing materials such as product brochures, sales presentations, and email campaigns.
Develop prospect & customer-facing marketing materials such as case studies, whitepapers, and email campaigns.
Measure the success of product & customer marketing campaigns and report on key metrics.
Continuously monitor and analyze market trends to identify new opportunities for customer engagement.

Skills/Attributes Required:
Excellent English communication skills, both verbal and written.
Experience in cold calling and lead management for enterprise-level solutions.
Proficiency in MS Office applications, including Word, Excel, and Outlook.
Experience using CRM systems, with knowledge of HubSpot and Salesforce being advantageous.
Strong logical reasoning and analytical skills.
Desire to learn and succeed in enterprise-level SaaS sales.
Adaptability to thrive in a fast-paced, open floor, and competitive environment.
Innovative, curious, confident, agile thinker and quick learner.
A self-starter who is motivated to contribute to the company\'s agenda.
Strong planning processes and skills, able to lead multiple initiatives in an entrepreneurial environment.
Coachable and receptive to feedback, implementing improvements immediately.
Entrepreneurial mindset, constantly seeking to innovate and improve current processes.
Desires working in a start-up environment.

Qualifications/Experience Required:
Bachelor\'s degree in marketing, business, or a related field; MBA in Marketing preferred.
8+ years of experience in product marketing or a related field.
Strong written and verbal communication skills.
Experience conducting market research and analyzing data.
Ability to work cross-functionally and collaborate with teams across the organization.
Strong project management skills and ability to manage multiple projects simultaneously.
Experience developing go-to-market strategies for new product launches
If you are passionate about bringing innovative products to an underserved market and
have the skills to help our company grow, we would love to talk to you

About Entytle:
Entytle, Inc. provides an Installed Base Automation (IBA) platform that assembles, cleanses, analyzes, and operationalizes Installed Base data so machinery manufacturers can make customer-facing workflows more efficient. Entytle\'s IBA platform is deployed across thousands of Industrial OEM users. Other applications on the platform include IB HealthCheck, Customer Loyalty Manager, Data Quality Engine, and Entytle APIs, web and mobile interface amongst others that run on the versatile IBA platform. The cloud-based platform includes purpose-built AI that provides a complete 360 view of the Installed Base, intelligent hunting lists, and the ability to orchestrate automation between various tools, systems, or processes. This enables smarter, faster workflows leading to increases in productivity, capacity, and scalability. Industry leaders such as Johnson Controls, Baker Hughes, Peerless Pump, Dematic, Duravant, GEA, and many more trust Entytle to help drive efficiency and growth using their Installed Base.

Accel India Management LLP