Job Description

FULL-TIME
(BENGALURU
) }
2 YEARS EXPERIENCE




JOB PURPOSE

The Product Marketer is responsible for translating product features into customer benefits by being an expert on Synapsica's buyers' and users' problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology and also by being
an expert on Synapsica’s products and thus positioning Synapsica as the first entrant of its kind in the marketplace.

REPORTS TO
Head of Marketing

JOB DIMENSIONS
Direct Reports - 0
Total - 0

KEY ACCOUNTABILITIES

• 
  Interview buyers and users to deeply understand their problems and challenges
• Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere
• Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards
• Keep the website and other collateral updated to reflect all product features accurately
• Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines
• Write PR releases, blogs, guest blogs and publish + syndicate them
• Plan and execute the launch of new product features
• Use market, competitor and value-based research to establish product pricing
• Speak about and present the product to internal and external audiences
• Work with Product Management to refine in-app content

WORKING RELATIONSHIPS
Internal - Marketing Team, Product Team
External - None

WORK EXPERIENCE

• 
  2 to 4 years of SaaS product marketing experience,
• First hand experience of setting up on page SEO in previous work experience
• Experience in conducting analytical surveys

QUALIFICATION

Graduation in any discipline

SKILLS

• 
  Deep familiarity with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
• Content creation

BEHAVIORAL COMPETENCIES

• 
  Communication skills: High standard of written and spoken communication skills.
• Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills.
• Self-Learning: An incredible self-learner who can either Google or reach out to the right people to learn more about a subject.
• Comfort in an unstructured environment: Synapsica is trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that the Product Marketer can look at an unstructured problem, give it some structure, and chart a robust path forward.
• Hardworking, planned and punctual
• Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person