Job Description

About Almabase

We're helping educational institutions build stronger relationships with their alumni. Better relationships eventually translate to institutions receiving more funds from their alumni, thereby empowering the next generation of students with quality (and affordable) education.

We believe in: * Democratizing quality education: Quality education is a great equalizer. When many students receive scholarships to access education because of alumni generosity, they pay it forward when they have the capacity to do so. We derive our inspiration from actions like
. * Building a large profitable business: We envision building a capital-efficient, large profitable business to achieve our mission of democratizing quality education. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building
. * Employee Wellness <> Customer Success: We give equal importance to each team member's personal and professional success, and our customer's success. We believe it's all about finding that balance.

Our Impact So Far

• 6 million+ alumni connected around the world
• 500,000 students impacted
• $10 million+ donations raised
• 54 million engagement opportunities created by institutions, with their alumni
• Scaling our team across Bengaluru and USA. We're currently a family of 45!

... all this, while we've remained a profitable, bootstrapped company for the last 8 years!

The Opportunity

Almabase is looking to hire a Content Marketer to join our Marketing team. Alumni relations is a 200-year-old industry that's ripe for disruption. And we're all set to be the disruptors. In this role, your core responsibility will be content creation, but you will also be responsible for engaging the audience (in a measurable way). Our ideal candidate has 1-2 years of content writing experience (preferably B2B), an eye for detail, and the ability to write crisply using simple language.

Compensation

As per industry standards.

Equity will be awarded after 12 months, based on the impact created. We prefer that every employee holds equity in the company.

Core Responsibilities

This role will involve creating high-quality collateral in liaison with our Sales team, to drive our ABM (Account Based Marketing) efforts forward. You will essentially get to work on highly personalized content for campaigns that will be used at the top and middle of the funnel. You will also get opportunities to work on exciting brand awareness initiatives. Here's what that entails:

• Develop a good understanding of the current problems faced by alumni relations and fundraising professionals, and create compelling content to drive awareness for Almabase. The content could be in the form of blogs, e-books, case studies, infographics, webinars, ads, videos etc.
• Work towards well-defined outcomes and constantly measure results.
• Shape the content strategy and drive more top-of-the-funnel awareness through content. We have a solid understanding and an extensive database of our buyer's universe. This role will put you deep into this universe to create content that caters to the unique needs of our audience.
• Collaborate with designers and developers to create landing pages, guides, and other relevant content.
• Come up with creative social media campaigns to improve Almabase's engagement on LinkedIn.
• Write PR stories and articles to elevate the Almabase brand.

What your first month at Almabase will look like

• You will learn the ins and outs of our industry, our audience (and their pain points), and our competitors.
• Learn about our product - knowing what you're trying to sell, and whom you're trying to sell to.
• You will also spend time getting to know the teammates you'll work with down the line.
• You will create and curate highly personalized content, and distribute them based on existing playbooks, as well as new ideas. Since this content will be an integral part of our ABM outreach, it has to be extremely relevant to our audience and their pain points.
• You would then measure the success of your work, based on pre-defined metrics.
• You will also proactively work on identifying new pain points for our prospects, and creating valuable content that's engaging and relevant.

What will make you successful in this role

• The ability to understand our target audience, and their pain points.
• You need to be creative with your ideas but also use an analytical mindset to rinse and repeat.
• You need to own the outcomes, not the inputs. It's not about how much content you create, but about what outcome it helps us achieve.
• Being proactive and resourceful enough to be a team player. This is a strong part of our culture and is applicable to every role.

How we will set you up for success

• We will provide you with detailed training to give you a head-start in the world of alumni relations and educational fundraising. We'll also talk about the competitive landscape, and provide you access to hundreds of recorded conversations, and existing marketing material.
• We will connect you with industry experts who will be happy to have conversations with you to help you understand more about the space.
• You will have plenty of opportunities to be in touch with your audience by listening to calls with prospects and current customers every day.
• You will have a quarterly review with your manager to discuss career goals and overall success, along with regular mentoring.
• You will have a lot of creative freedom to experiment and try new things once you understand the goals and the audience well. We aren't one of those organizations where ideas only come from the top - some of our best ideas have come from random brainstorming sessions, and we expect you to contribute great ideas.

Requirements

Our ideal candidate possesses the following:

• 1-2 years of content writing experience (B2B companies preferred).
• Exceptional writing skills, with a penchant for quality and attention to detail. We prefer simple language to jargon. Someone with a natural passion and a flair for storytelling and writing would fit in well.
• Great research skills and the ability to obtain information from anywhere would be ideal.
• Understands the fundamental concepts of content distribution and audience engagement.
• Experience of working with a CRM like Hubspot is an added advantage.
• Experience of working for the US region is an added advantage.
• A passion for education will make you feel at home.
• A team-player with strong multitasking skills is a huge plus.

Benefits

Why work with Almabase

• Freedom & Responsibility: If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, then this is the right place for you. We don't believe in strict hierarchies.
• Great Salary & Equity: For our top performers and leaders, we grant stock options. As Almabase continues to grow, you'll have a real opportunity to create wealth for yourself and your family. We pay great salaries too!
• Holistic Growth: Building a career doesn't have to be at the cost of missing out on your personal front. We believe that professional success is

We will support you on that journey of yours. * Transparency: If you ever wanted to know what it's like to be on an entrepreneurial journey, then working with Almabase gives you that opportunity to experience it all first hand.

• More than just work: One big secret to our success (shhh... this is just between us) is finding the balance between work and play. We have plenty of activities throughout the year that help build esprit de corps - whether they are intense cricket/football/basketball matches, or fun-filled music/dance/trivia/game nights.
• Food & Snacks: You'll never have to worry about your hunger pangs.
• Health insurance: We offer health insurance for you and your dependents.
• Unlimited leaves & flexible work hours: There is no ceiling to the leaves or restraint to your working hours. Our only policy is that you use your good judgment.
• The comfort of home: On a tiring day, if you want to take a break on a bed or

, you can do it all at Almabase.