Product Manager Retail Nr Product Manager

Year Mumbai, Maharashtra, India

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Develop and execute launch and post launch product promotion plans for products & services developed by the digital transformation team.
Manage product life cycle.
Train channel on the new developments in the product.
Liaise with all stakeholders (Compliance, Legal, IT, Operations, Business etc.) for launch/enhancements of the product.
Create overall product launch & promotion strategy for new and existing products.
Create and manage annual product / service promotion budget.
Set campaign targets and monitor campaign results.
Understand product / service and identify key product / service proposition and customer benefit.
Identify the right marketing mix to maximize campaign effectiveness.
Analyze customer data to identify the right target audience.
Manage relationships with all internal stakeholders.
Research customer/channel feedback and customer analytics to provide product / service refinement inputs.
Deep dive into customer analytics to identify the right target customers and create the best marketing mix to generate maximum ROI for the campaign.

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