Job Description

Description:1. Job overview & SkillsOverview:Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.Requirement of Educational Qualifications:Bachelors/Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/universityRequirement of Professional Experience:- 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBGRequirement of Functional Skills:- Strategic thinking- Project management- Creative- Analytical skills- Presentation skillsRequirement of Behavioral Skills:- Self-starter- Effective communicator- Listening ability- Collaborative- Easily adapt to change & challenges.2. Principal Accountabilities:Accountabilities: Major Activities: Key Performance Indicators:- Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins- Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.- Develop strategic plan for focused efforts to ensure high brand recall. - Monitor the brand performance, market share and provide timely intervention for the growth of the brands.- Ensure growth in the contribution margins for the products as per defined targets.- Growth & Contribution margin of the assigned brands- Be the product champion and participate in discussion with customers and internal departments to strengthen the demand- Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.- Brand Technical support for customers- Develop the training manual and train the sales team members on product and competition.- Regular evaluation of brand confidence for the sales team with precise action plan- Field visits- Training Calendar- Brand confidence score - Continuous brand building activity by planning and execution of brand specific strategies- Brand specific Annual Operating Plan- Contribute in developing effective marcoms and technical collaterals- Digital promotion/Social Media Marketing- Represent the brand at various exhibitions, trade shows, various technical forums.- To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.- Publish technical articles and journals.- To formulate effective Sales & Marketing Campaigns- CVP- Campaign effectiveness- Project Conversion- Support development of new products in the segment and contribute to their success and margin- Brand extension strategy as per product life cycle- Identify opportunities available for new products through market scanning and customer insights.- Work with cross functional team through the stage-gate process for development and launch of new products.- Facilitate the pilot launch and field trials.- Design the brand plan, pre & post launch surveys- Successful launch of new products- Brand Performance (ref:updazz.com)