Job Description

Achieve brand MS , Sales and Division Margins to build enduring and profitable brands for Abbott


Responsible for launching and managing brands in any of the identified therapeutic segments


New product evaluation in the therapy area


Thought leader in the therapy area and have the ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management


Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area


Formulation and execution of marketing strategy


Communication strategy for the customers: doctors, consumers


Long range plan for the brands


Cross-functional interaction with Finance, Supply chain for brand objectives


Close coordination with Medical for Medico Marketing as well as clinical areas related to Psychiatry


Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin on brands handled


JOB SPECIFICATIONS:

Education Qualification:

Science graduate , MBA Marketing from a reputed institute preferable.


KEY COMPETENCIES REQUIREMENTS:

Managerial:

Analytical Strategic Creative

Behavioural:

Adaptability, Collaboration Learning drive High energy and Drive for results

Achievement as per plan for the goals :

Sales Market share, Prescription Share Division margin
DIMENSIONS/MEASURES: