MAIN PURPOSE OF ROLE Assist more senior staff to implement a marketing and sales strategy for one or more of the organization\'s products/services to meet established sales or market share targets. MAIN RESPONSIBILITIES u2022 Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service. u2022 Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs. u2022 Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved. u2022 Develop knowledge of the organizationu2019s products, services, and customers by working closely with more experienced brand/product managers.
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