Job Description

1. Media Relations & Outreach
Develop and maintain strong relationships with journalists, media publications, and industry influencers.
Drive proactive media outreach to secure coverage in top-tier business, sustainability, and sector-focused publications.
Draft and distribute press releases, statements, and media kits.
Coordinate interviews, press meets, and media responses during key announcements or crises.
2. Content & Communication
Create and refine high-quality content including press notes, leadership quotes, op-eds, thought-leadership articles, FAQs, and talking points.
Support social media teams with PR-aligned content.
Maintain a repository of communication materials, media FAQs, and company credentials.
3. Brand & Reputation Management
Monitor news, competitor activities, and industry developments; share insights and recommendations.
Support corporate reputation programs, ESG communication, and brand positioning initiatives.
Assist in crisis communication preparedness and response.
4. Event & Campaign Support
Manage PR activities for product launches, corporate announcements, policy engagements, and industry events.
Liaise with external PR agencies to align strategies and monitor performance.
5. Reporting & Analytics
Track media coverage and prepare monthly PR scorecards, sentiment analysis, and impact reports.
Ensure measurable outcomes from PR campaigns and initiatives.

Skills Required