Job Description

Job Title - PPC Specialist Location: Ahmedabad Experience: 1 to 3 years About Webential: Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions. Job Overview: Webential is seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our dynamic digital marketing team in Ahmedabad. As a PPC Specialist, you will be responsible for planning, implementing, and managing effective PPC campaigns to drive traffic and conversions for our clients. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record of optimizing PPC campaigns for maximum performance. Key Responsibilities: Keyword Research and Analysis: Conduct thorough keyword research to identify relevant and high-performing keywords. Analyze competitor strategies and industry trends to stay ahead in the PPC landscape. Campaign Planning and Setup: Develop and implement PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels. Create compelling ad copies and design effective landing pages to maximize conversion rates. Budget Management: Set, monitor, and optimize daily and monthly budgets to ensure cost-effectiveness. Track and analyze campaign performance metrics to make data-driven budget decisions. Ad Performance Optimization: Continuously monitor and adjust bidding strategies to achieve optimal ROI. Conduct A/B testing of ad creatives, landing pages, and other campaign elements to improve performance. Analytics and Reporting: Generate regular reports on key performance metrics, providing insights and recommendations for improvement. Utilize analytics tools to track and measure the success of PPC campaigns. Stay Updated on Industry Trends: Stay informed about industry best practices, algorithm updates, and emerging trends in PPC advertising. Implement new features and strategies to stay ahead of the competition. Client Communication: Work closely with clients to understand their business goals and objectives. Provide clear and regular communication on campaign performance, strategy, and optimization efforts. Qualifications: Bachelor\'s degree in Marketing, Business, or a related field. Proven experience as a PPC Specialist or in a similar role. In-depth knowledge of PPC platforms such as Google Ads and Bing Ads. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and presentation skills. Certification in Google Ads or other relevant certifications is a plus. Benefits: Competitive salary Professional development opportunities Casual work environment Work life balance If you are passionate about digital marketing, possess a keen eye for detail, and thrive in a fast-paced environment, we invite you to apply for the PPC Specialist position at Webential. Join us in driving success for our clients through effective and strategic PPC campaigns.

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