Job Description

About Pocket FM

It\'s an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment.

Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly.

Responsibilities

- Lead user acquisition for one of the biggest genres on the Pocket FM platform

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets

- Ideate, test and scale new acquisition channels (Organic & Paid)

- Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights

- Collaborate with internal teams like creative, product, tech and more, to drive growth

Qualifications

- 2-4+ Years of relevant work experience

- A desire to understand consumer behaviour and mindset

- Comfortable working hands-on in a fast-paced start-up environment

- Curious about metrics, execution processes and keeping an eye out for details

- Strong use of analytics, user research, and business cases to drive decisions

- Experimentation mindset

- Passion for technology products built for scale

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