Job Description

Opportunity for Assistant Manager - Digital Marketing role - Mumbai

Candidate should have creative experience into digital marketing platform.

Key Responsibilities :

- Working on the Digital Assets for ASF division (Fevicryl, HobbyIdeas, Fevicreate)

- Maintain weekly content calendar for SM channels

- Design and copy approvals as per brand guidelines

- Curate content for the digital consumption along with the content resource from the online community to be promoted on Fevicryl handles.

- Monitor & improve content performance; create reports leveraging Google Analytics, and social media analytics tools

- Connect and maintain a pool of regular/ organic facilitators/ ambassadors for the brand.

- Coordinate with the media agencies to set up media campaigns on the digital handles and measure their effectiveness. Generation of subsequent reports to ascertain the ROI

- Identifying and launching new strategic social channels

- Briefing for the development of new pegs based on the monthly report analysis

Online Workshops :

- Identify appropriate platforms and partners to conduct digital workshops for a seamless consumer experience from purchase to attending the workshops

- Plan and set up 4 online workshops in a month for the digital platforms

Ecommerce :

- Overseeing the designing of product appropriate LHS and the A+ content in coordination with the BM and design studio as per the brand guidelines

- Develop a synergy between social content and ecom, leading to purchase. Setting up of shops directly on digital platforms in coordination with the agency.

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