Job Description

- Position: Performance Marketing Specialist- Location: Delhi- Experience: 3+ Years- Industry Preference: Fashion, Jewellery, Furniture, Beauty/Personal Care, Consumer Goods (D2C)Job Overview:We are looking for a highly skilled and hands-on Performance Marketing Specialist to lead our paid marketing efforts across Google Ads and Meta platforms (Facebook/Instagram). The ideal candidate will have direct experience with D2C brands, having successfully managed monthly ad budgets exceeding - 1 Cr, and a proven track record of driving scalable, ROI-focused growth.Key Responsibilities:- Plan, execute, and optimize full-funnel paid marketing campaigns across Google Ads and Meta Ads.- Manage large-scale performance marketing budgets (- 1 Cr+ per month) with a focus on ROAS, CAC, and LTV.- Continuously test and iterate on creatives, copy, audiences, and landing pages to improve conversion rates.- Analyze campaign data, generate insights, and implement optimizations using tools like GA4, Google Ads Manager, Meta Ads Manager, etc.- Collaborate with creative, product, and analytics teams to align performance campaigns with overall brand strategy.- Monitor industry trends and platform updates to identify new opportunities and maintain competitive advantage.Key Requirements:- Minimum 3 years of hands-on experience in performance marketing, specifically for D2C brands.- Proven success in managing and scaling campaigns with budgets of - 1 Crore+ per month.- Deep, practical knowledge of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).- Strong understanding of performance metrics such as CTR, ROAS, CAC, LTV, and attribution models.- Proficient in data analysis using Google Analytics, Excel/Sheets, and other analytics tools.- Strong creative instincts paired with a data-driven mindset.Preferred Qualifications:- Bachelor's degree in Marketing, Business, or related field.- Google Ads and Meta Blueprint certifications are a plus.- Experience with tools like Google Tag Manager, AppsFlyer, or Adjust is advantageous.- Prior experience in verticals like Fashion, Beauty, Jewellery, Furniture, or FMCG is highly preferred. (ref:updazz.com)

Skills Required