About CompanyMaino.ai is a privately held technology company specializing in AI and machine learning-driven digital marketing automation. Founded in 2022, it operates from Bengaluru, India, and Dover County, Delaware, USA. The company offers a comprehensive Martech platform designed to optimize digital marketing strategies through advanced analytics and automation.Responsibilities- Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc- Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier- Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.- Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders- Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.- Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics (ref:updazz.com)
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