Job Description

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that's available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favorite content, migrating audiences at scale from television to a device of their choice.

TEAM GOAL

We serve high-quality content to millions of consumers across millions of devices, all of which are constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven, and creative marketing. As part of the Performance Marketing team, you will be responsible to execute growth hacking initiatives to drive online traffic for premium subscriptions for Disney+ Hotstar.

The pace of our growth is incredible - if you want to tackle hard and interesting problems at scale, and create an impact within an entrepreneurial environment, join us!

YOUR KEY RESPONSIBILITIES

• Drive digital media plan and execution across online channels
• Own digital marketing creative comms, while ensuring best practices are followed. Visualize & recommend A/B experiments to keep improving our template. Track results and deploy the basis the learnings
• Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives
• Own digital marketing creative comms, while ensuring best practices are followed. Visualize & recommend A/B experiments to keep improving our template. Track results and deploy the basis the learnings

WHAT TO BRING

• 6 to 8 years of experience in Performance and Digital Marketing for consumer products
• A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs
• Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns
• Have a good understanding and execution expertise with digital paid media: SEM, Display, Paid Social, etc. Varied industry exposure in running PPC, Video, and Display campaigns focusing on conversion events like website conversion or in-app events
• You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans

OUR VAULES

• We are customer obsessed
• We are audacious in vision and action
• We encourage honesty and open dialogue
• We respect everyone and every point of view
• We make objective and data-driven decisions
• We believe trust and accountability go hand-in-hand
• We invest in each other's growth
• We bring our A-game and nothing else
• We take charge and get it done

THE PERKS

• The glory. Almost too much responsibility
• No dress code. Unlimited leave. A fun-life balance
• ticket on our rocket ship to the moon ?YsEUR

WHO WE ARE AS AN EMPLOYER

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

WHO WE ARE AS A COMPANY

We're Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.