Job Description

About Proactive for Her Proactive For Her is a women\'s healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita, and Kearney). A phygital clinic (Digital + Physical) for women, Proactive For Her, offers accessible, personalized, and confidential healthcare solutions for women\'s out-patient health concerns across life stages - from puberty to menopause. Proactive has multiple brick and mortar health clinics in Bangalore. You can read more about the company at https://www.proactiveforher.com . About the Role This role will require you to: Develop online user acquisition strategy and manage all paid channels including Google, Facebook and Linkedin Analyse and optimise online campaigns against brand and growth objectives, all optimised for lead generation Own weekly and monthly goals on number of acquisitions and meet the user numbers & ARPU Scale acquisitions while reducing CPA by finding efficiencies in channels and channel-mix Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (including Search, Display & Youtube), Facebook Ads & Linkedin Ads. Oversee growth in performance campaigns to meet the brand\'s business goals and strategies. Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads. Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams. Perform ongoing keyword discovery, expansion, and optimization. Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness. Measure the Campaign performance parameters methodically on GSheets, analyse campaign performance, compile and present detailed reports with proactive insights. Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels. Own lead generation through retention campaigns Required Skills and Experience Bachelor\'s degree in Engineering, Marketing, Business, or a related field (Master\'s preferred) 2-4 years of demonstrated experience in D2C marketing roles, with a focus on lead generation Proficiency in marketing automation tools, CRM systems (Salesforce is a plus), and data analytics platforms. Expertise in using tools like Branch, Appsflyer, MixPanel, Clevertap, Amplitude, Google Analytics, CRM tools etc Exceptional communication and interpersonal skills, with the ability to build and maintain strong client relationships In-depth knowledge of performance marketing and has a technical mindset, highly analytical and data drive Previous experience in a D2C startup environment is a plus

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