Job Description

- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.- Run continuous A/B tests - creatives, audiences, copy, landing pages, everything- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery- Work closely with the Data Science team to refine acquisition models and drive precision targeting- Collaborate with the Risk and Collections teams to ensure you're acquiring high-quality, repaying customers- Optimize every part of the funnel - from install to disbursal to repayment- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance- Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations- Use creative automation tools to test and scale ad creatives rapidly- Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitabilityIdeal Candidate- 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube- Experience working with credit or risk teams to build smarter targeting strategies- Familiarity with mobile app performance marketing and conversion funnels- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools - Must have 2.5+ years of experience in performance marketing in B2C product companies (preferred Fintech) - Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc - Must have 1+ experience in customer acquisition in FinTech, B2C- Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools- B2C Product companies (B2C Fintech is highly preferred) (ref:updazz.com)

Skills Required