Job Description

Designation: Performance Marketing Executive Location: Mumbai About Raising Superstars: Raising Superstars is a rapidly growing tech startup with a vision to develop all-round abilities in kids 0-6 years old, with just 5 minutes of daily, screen-free activities. The company is a category creator and a category leader in its industry with over 500,000K happy customers in 158+ countries. It runs the number 1 parenting app (Prodigy Baby) on the Playstore and has a deeply passionate and talented team of 35+ people. It was recently featured on Shark Tank India, and has subsequently bagged a round of venture capital from some of India\'s top investors. At Raising Superstars we prioritize happiness, independence, productivity, and performance in everything that we do. We are now focused on our next round of growth and are looking to bring on board committed leaders across various functions. You can check out our website here: https://raisingsuperstars.com/ Role and Responsibilities: 1. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. 2. Launch optimized online adverts through Facebook, Google AdWords, YouTube etc. to increase company /brand awareness & online sales 3. Acquire insight in online marketing trends and keep strategies up-to-date 4. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 5. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 6. Identifies critical conversion points and drop off points and optimizes user funnels. 7. Monitor competition and suggest creative and marketing strategies to improve performance on the social media channels 8. Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness- including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance What are we looking for 1. Minimum 3 yrs experience of running Facebook ads by themselves 2. Basic knowledge of Google Ads, and other networks 3. Basic knowledge of marketing analytics and reporting tools such as Google Analytics, Google Tag manager, Facebook pixel, Google Data Studio, MS Excel etc. 4. Should be able to work independently as well as collaborate in a cross functional team 5. Someone with high degree of ownership and accountability 6. Someone who can understand the marketing objectives in the context of overall business objectives 7. Should be willing to learn new technical skills and keep themselves updated to grow in the role Why you should join 1. Work with founders who have bagged the deal from two Sharks on Shark Tank India 2. Experience of working in exponentially growing EdTech Industry 3. Super interesting and challenging problems to solve that will fast forward your career 4. Comprehensive international exposure with being able to run ad for global audience

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