Job Description

About the Role

We're on the hunt for a highly experienced and results-driven

Performance Consultant

with over 8 years of expertise in digital marketing. This role demands a specialist in

E-commerce and Direct-to-Consumer (D2C) brands

, with a profound mastery of

Meta Ads (Facebook & Instagram)

.



You'll be crucial in developing and executing high-performing advertising strategies that drive significant return on investment (ROI) for our clients. A strong understanding of the complete customer journey, encompassing both online interactions and offline touchpoints, is essential, with a particular focus on how online efforts drive

store footfall

.

What You'll Do

Develop and implement comprehensive performance marketing strategies for E-commerce and D2C clients, with a primary focus on Meta Ads. Manage and optimize large-scale Meta Ads campaigns across various objectives (e.g., sales, lead generation, brand awareness), ensuring efficient budget utilization and maximum ROI. Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for continuous optimization to exceed client key performance indicators (KPIs). Design and execute advanced targeting strategies, including audience segmentation, lookalike audiences, and custom audiences, to precisely reach the most relevant consumers. Oversee A/B testing initiatives for ad creatives, copy, landing pages, and campaign structures to consistently improve performance. Collaborate closely with clients to deeply understand their business objectives, product offerings, and target audiences, translating these insights into actionable strategies. Provide expert guidance on creative best practices for Meta Ads, working hand-in-hand with creative teams to develop compelling ad content. Implement and analyze sophisticated attribution models, with a specific emphasis on understanding how online campaigns impact offline store footfall and sales for D2C brands with physical presences. Stay ahead of the curve on the latest trends and best practices in Meta Ads, E-commerce, D2C marketing, and the broader digital advertising landscape. Present detailed performance reports, strategic recommendations, and industry insights to clients in a clear, concise, and compelling manner. Potentially mentor junior team members and contribute to the overall knowledge sharing within the organization.

What You'll Bring

8+ years of hands-on experience in performance marketing

, with a proven track record of success in E-commerce and D2C environments.

Deep, non-negotiable expertise in Meta Ads

(Facebook Ads Manager, Business Manager, Campaign Budget Optimization, Advantage+ Shopping Campaigns, etc.). Demonstrated ability to manage and optimize large advertising budgets to achieve specific performance goals. Strong analytical skills, with the capability to interpret complex data, identify actionable insights, and make data-driven decisions. A solid understanding of the E-commerce sales funnel, customer acquisition, and retention strategies. Experience with various E-commerce platforms (e.g., Shopify, Magento, WooCommerce) and their integration with advertising platforms. Knowledge of

store footfall measurement and attribution methodologies

(e.g., Facebook Store Visits objective, offline conversion tracking, mobile location data analysis) for D2C brands with physical stores. Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and other relevant platforms. Excellent communication, presentation, and interpersonal skills, with the ability to build strong client relationships. A proactive, self-motivated approach, with the ability to work both independently and collaboratively within a team. Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

Ready to Apply?

-------------------



If you're a seasoned performance marketer with a passion for E-commerce and D2C, and a true expert in Meta Ads, we'd love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and achievements, specifically highlighting your expertise in Meta Ads and any experience with store footfall attribution.

Job Category:

Technology

Job Type:

Full Time

Job Location:

Remote

Department:

Technology