Responsibilities :- Marketing specialist, having proper knowledge of Google, PPC, FB ads, SEO, SEM, SMM, AF ads- Analyzing metrics, identifying trends and optimizing overall marketing efforts- Reduced agency cost and improved campaign performance by taking entire paid media in house.- Established solid infrastructure by directly handling key advertising platforms like Google, Facebook, Linkedin to achieve set KPIs such as ROAS, CAC, CPA etc.- Conduct A/B testing, monitor and report on campaign performance regularly- Running SMS campaigns, Email campaigns, WhatsApp campaigns, Push notifications in house.- Google PPC- search and display campaigns, keyword research- On page SEO and off page SEO- Up to date with all social media policies including FB, Instagram, Twitter, LinkedIn, Youtube, Sharechat etc.- Stay up to date with industry trends and best practices and identify new opportunities for growth and improvement- Proficient in running tools like Clever tap, Google analytics etc.Requirements :- Master\'s (Preferred)- 3-5 years of experience in managing in running conversion focused digital advertising campaigns with ROI related KPIs- At least 3+ years in running Google, FB ads- Proficient with Microsoft Excel, FB ads manager/Power editor- Excellent analytical skills, leveraging data, metrics- A curious individual with a problem-solving attitude (ref:updazz.com)
updazz .com
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