Job Description

About the Role

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We are seeking a driven and analytical

Performance Marketing Manager

with

3+ years of hands-on experience

to join our growing team. This role is ideal for an individual passionate about digital marketing and performance-led growth. You will play a critical role in planning, executing, and optimizing performance marketing campaigns to drive

online sales, customer acquisition, and brand growth for E-commerce clients

.

What You'll Do

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Lead the development, execution, and optimization of paid digital marketing campaigns across multiple platforms, with a strong focus on

E-commerce brand objectives

. Manage and optimize campaigns across

Google Ads

(Search, Shopping, Display, YouTube) and

Meta Ads

(Facebook & Instagram). Oversee keyword research, audience targeting, ad copy strategy, and landing page optimization to consistently improve campaign performance. Monitor and manage campaign budgets, bidding strategies, and spend efficiency to ensure maximum ROI. Analyze campaign performance data, identify trends, and translate insights into actionable optimization strategies. Prepare and present regular performance reports, highlighting key metrics, learnings, and strategic recommendations. Plan and execute

A/B testing

across ad creatives, messaging, audiences, and landing pages to identify and scale winning approaches. Stay updated with the latest trends, platform updates, and best practices in performance marketing and E-commerce advertising. Collaborate closely with creative, content, and account teams to ensure ad assets align with campaign goals and performance objectives. Own and track key performance metrics including

ROAS, CPA, CPL, conversion rates, and revenue growth

.

What You'll Bring

---------------------

3 to 5+ years of proven experience

in performance marketing, with a strong focus on

E-commerce brands

. Hands-on expertise in managing and scaling paid campaigns on

Google Ads

and

Meta Ads

. Strong understanding of

E-commerce metrics

such as ROAS, AOV, conversion rates, and customer acquisition costs, and how paid media impacts them. Working knowledge of

Google Analytics

and

Google Tag Manager

for tracking, attribution, and performance analysis. Excellent analytical skills with the ability to interpret complex data and derive actionable insights. Strong written and verbal communication skills for internal collaboration and client discussions. Ability to work independently while also collaborating effectively within cross-functional teams. A proactive, detail-oriented, and results-driven mindset. Bachelor's degree in Marketing, Business, or a related field.

Experience:

3 to 5+ years

Job Category:

Social Media

Job Type:

Full Time

Job Location:

Ahmedabad

Department:

Social Media