Job Description

Marketing Executive - Contract :Department : Marketing Duration : 4 months Job type : Remote Open role : 3 - At Paytm Insider we\'re looking for a Digital Marketing Specialist to join our team on contract for 4 months. Responsibilities :- Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories - Implement platform, email and social media marketing plans for key events and categories - Implement various optimization techniques for continued improvement in digital marketing performance - Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends - Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights - Effectively manage budgets across all digital marketing operations Requirements :- 1-2 years of relevant experience in digital marketing - Prior hands-on experience of campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn - A thorough understanding of Google Analytics and other digital marketing analytical tools - Hands-on experience in email marketing tools such as Mailchimp and Clevertap - A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns etc. - An obsession with numbers and a keen eye for trends backed by relevant numbers - Strong written and oral communication skills - Experience working in startups or other face paced environments (ref:updazz.com)

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