Job Description

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About the job: At Paytm Insider, we\'re looking for a Digital Marketing Specialist to join our team.

Responsibilities:

- Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories

- Implement platform, email and social media marketing plans for key events and categories

- Implement various optimization techniques for continued improvement in digital marketing performance

- Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends

- Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights

- Effectively manage budgets across all digital marketing operations

Requirements :

- 2-5 years of relevant experience in digital marketing

- Prior hands-on experience of campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn

- A thorough understanding of Google Analytics and other digital marketing analytical tools

- Hands-on experience in email marketing tools such as Mailchimp and Clevertap

- A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns etc.

- An obsession with numbers and a keen eye for trends backed by relevant numbers Strong written and oral communication skills Experience working in startups or other face paced environments

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