Job Description

Key Responsibilities

Campaign Management

Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms. Manage daily budgets, bids, and campaign structure to maximise ROI and ROAS. Create A/B tests for creatives, audiences, and ad copies to improve campaign performance.

E-Commerce Performance

Drive conversions, revenue growth, and repeat purchases through targeted performance marketing strategies. Work on catalog ads, shopping campaigns, remarketing flows, and dynamic product ads (DPA). Collaborate with the e-commerce team to ensure product feed accuracy, landing page optimisation, and pricing consistency.

Analytics & Reporting

Monitor KPIs such as CPA, ROAS, CTR, CPC, conversion rate, and customer acquisition cost. Prepare weekly and monthly performance reports with insights and recommendations. Use tools like Google Analytics, Meta Business Manager, Google Merchant Center, and Shopify insights.

Strategy & Coordination

Develop short-term and long-term media plans aligned with brand objectives. Coordinate with designers and content teams for creative asset development. Stay updated with platform changes, industry trends, and competitor activities.
Job Type: Full-time

Pay: ?20,000.00 - ?38,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person