Job Responsibilities Develop and define digital data requirements for site tagging needed for campaign performance, monitoring, targeting, and other support across multiple platforms including proprietary Tag Management platform, DoubleClick Campaign Suite, & Adobe Insight/Site Catalyst. Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets .This involves identifying valuable data variables and ensuring their final delivery Provide critical scale to Paid Media Operations processes including campaign intake, object building within the ad server and buying platforms, quality control processes, and reporting and troubleshooting technical issues and documentation Required Experience: Minimum 4+ years of experience in digital marketing, digital ad operations, digital campaign performance measurement with web analytic tools Hands on experience in Google Analytics, Adobe, Webtrends, CoreMetrics, Google GMP Product Suite - Google Campaign Manager and various Demand-Side Platforms Excellent written and verbal communications skills with the ability to work and collaborate with internal and external partners along with people management experience Preferred Experience: Experience ingtag ,dynamic creative platforms, attribution platforms, data management platforms and Page Design is a plus
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