Job Description

Job description:
Our thriving marketing department is seeking a customer-focused Paid marketing Lead to join its team. He/she will be expected to devise, plan, and execute performance-focused campaigns to meet the needs of different businesses and markets.


Please note: We are a remote-first organization so you can work from anywhere in India. You may be required to travel to our Mumbai office based on business requirements or for company/team events. Job responsibilities:

• Create and execute paid campaign strategy
• Managing campaign creation and execution, implementation, and measurement for end prospects, channel partners resulting in user acquisition
• Own and distribute the given budgets across channels and the funnel to achieve the business objectives
• Identifying and finalizing third party sources/vendors for execution of the demand generation campaigns, webinars, and influencer marketing
• End- to End management for all paid campaigns across mediums like social media, Digital Ads, Print Ads, Influencer Marketing, Analyst Marketing, Partner marketing
• End-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI
• Provide insights, recommendations, and action plans based on the analysis of the performance report Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other relevant channels or platforms as necessary to improve campaign performances
• Keep abreast of PPC and SEM trends and provide recommendations for landing page opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.
• Keep current on emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
• Collaborate with other teams to produce creative and engaging campaigns
• Train and mentor the team

Qualifications and prerequisites:

• 10-12 Years of experience in Paid Marketing
• Ability to work independently and take strategic decisions
• Ability to manage and lead a team
• In-Depth Knowledge and experience of Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Google Analytics
• Experience in handling marketing automation tools (Clevertap & Adjust is a plus)
• Proficiency with MS Tools

About CACTUS:
CACTUS is a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered.

CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us. We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy.
We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace. We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback.
Learn more: https://cactusglobal.com/ Awards and recognition:

• Cactus Communications has consistently ranked among the top 20 on the global list of the Top 100 Companies for Telecommute Jobs (Forbes.com) since 2016.
• Cactus Communications is Great Place to Work-Certified\xe2\x84\xa2 (2022). This means that the majority of our employees say we are a great place to work!
• Cactus Communications has been named one of Quartz\'s Best Companies for Remote Workers 2022.
• Recognised as one of India\xe2\x80\x99s Best Workplaces in Health and Wellness (2021) by Great Place to Work
• Recognised as one of the \xe2\x80\x98Best Companies to Work for in Asia 2021\xe2\x80\x99 by HR Asia
• Featured among Asia\xe2\x80\x99s 100 Most Admired Brands (2020)