Job Description

We are looking for an experienced Online Head - Digital Brand Manager who has successfully scaled D2C and marketplace businesses preferably in the beauty/ personal care category. The ideal candidate is a strategic thinker with hands - on experience in D2C & Marketplace growth, Social Media, Performance Marketing, Content strategy, and E - Commerce operations.
1.Digital Commerce - D2C, Marketplaces, Quick Commerce
Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.)Own the Marketplace revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Maintain brand store page & A+ content.Drive keyword optimization for search visibility.Create & execute customer reviews and ratings strategy.Coordinate with marketplace KAMs on growth plans, event participation & negotiations.
D2C WebsiteOwn the D2C website revenue growth, CAC, AOV, contribution margin & retention.Coordinate UI/UX improvements, CRO, landing page creation & merchandising.Oversee warehousing, last mile logistics, delivery SLAs & returns management.Ensure smooth functioning of customer support.NPS improvement initiatives.
Quick Commerce (Blinkit, Zepto)Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & retention.Lead cataloguing, pricing, promotions calendar, and inventory allocation.Coordinate with KAMs on growth plans, event participation & negotiations.2.Social Media & Content StrategySocial Media ManagementLead strategy and execution for Instagram, YouTube and TikTok (if applicable)Plan monthly calendars aligned with brand campaigns, product launches & trends.Drive brand storytelling, community engagement & audience growth.
Content CreationOversee production of product videos, reels, tutorials, testimonials & UGC.Manage shoots, content agencies, creators, and internal design team.Ensure consistency with brand voice, guidelines & aesthetics.
Influencer MarketingDesign and manage the influencer program (micro/macro/KOLs).Evaluate creators, negotiate partnerships, track ROI & attribution.Build long - term relationships with creators relevant to beauty & lifestyle.3.Performance Marketing & Growth Paid MediaOversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.Optimize budgets, CAC, ROAS & LTV metrics.Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).
Opportunity to build a 0-1 BU in a listed companyOpportunity to lead the entire online arm of the Business Unit
A successful Online Head - Digital Brand Manager should have:Must haves:

• Talent Pool 1 - New age D2C and digital first brands in the beauty & personal care, health & wellbeing space (other allied industries can be explored). Pool 2 - FMCG brands in the beauty or health & wellness space
• Years of experience: 8+ years of experience
• Strong experience in Marketplace Marketing experience, social media and Content strategy
• Someone who has seen 0-1 journey and built business from scratch
• Strong team management skills

Working Mode:

• 6 days WFO, 1st and 3rd satruday's are off

Our client is a listed firm, and the market leader in their industry

• Opportunity to build a 0-1 BU in a listed company
• Opportunity to lead the entire online arm of the New Business Unit

If you are passionate about making a difference in the this sector and have the skills to excel as a Digital Brand Manager, we encourage you to apply.

Skills Required