Job Description

Job Title - Omnichannel Specialist

Career Level - C3
Shift: 2 PM to 11 PM IST
Work type: Hybrid
Location: Chennai/Bangalore.

About Astrazeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world\xe2\x80\x99s most serious disease. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies. At AstraZeneca we\xe2\x80\x99re dedicated to being a Great Place to Work.

Who we are:

The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ\xe2\x80\x99s value and providing new capabilities.

What we do:

A trusted partner to the business, we\xe2\x80\x99re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we\xe2\x80\x99re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

How we do it:

Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

Why we love it:

As a growing multi-national company, there\xe2\x80\x99s so much potential to develop. Embrace opportunities at a global business that\xe2\x80\x99s facing new and varied challenges. This is the place to build an exemplary, international CV.

A fun place to be, we\xe2\x80\x99re creating community hubs that build partnerships, not just working relationships.

We\xe2\x80\x99re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.

About the role

As part of the Global Business Services within Global Commercial Operations, the Omnichannel Specialist will be responsible for clearly defining and coordinating the timely execution of high-quality Adobe Campaign programs. This includes establishing relationships with Omnichannel Leaders and Managers and the GCO Operations and Reporting teams to guide the build and execution of marketing programs to healthcare professionals and consumers. The Omnichannel Specialist will implement campaigns that support strategic marketing plans and is accountable for ensuring compliance with all AstraZeneca privacy, opt, quality and security policies.

The Specialist must be independent and have the courage to do the right thing and work on tough problems. The Specialist must be open about all of the work and the challenges with performing the work, focusing on timely campaign delivery.

The Omnichannel Specialist has accountability for delivering executional excellence to their assigned brands and is responsible for data integrity, continuous campaign monitoring, and external compliance. The Specialist must have the ability to optimally engage, influence and educate key collaborators to efficiently deliver, high-quality campaigns. The Specialist must champion partner satisfaction and provide continuous input related to operational improvements and ways of working across teams. The Specialist position requires strong discernment, understanding of process solutions, customer centric marketing and digital marketing.

Role and Responsibilities

Document and refine campaign business requirements (BRD) related to content, audience, cadence and campaign test/control through effective and consistent ways of working with Omnichannel Leaders, Omnichannel Managers and Marketing Delivery Managers.

Develop Data Exchange Documents, for multiple channels, to flow opt-ins into the Adobe Campaign database for campaign delivery.

Coordinate and approve Systems Integrations Testing and End to End Testing with Master Data Management and MCRM Systems IT.

Coordinate and approve campaign logic workflow in Stage and Production environments.

Set and handle campaign launch timeline expectations based on Email PM (ePM), Workflow build complexity and Systems integration and testing SLAs.

Formulate strategies to expedite campaign delivery to support high-profile, unforeseen brand announcement/events through phase delivery or other work arounds.

Influence customer journey optimization by coaching the team on capabilities and most efficient implementation options highlighting risks and dependencies that may affect outcomes.

Pull through innovative ideas by working with operations and systems teams to analyze feasibility and

development and implementation options.

Connect with Omnichannel Leader and/or Omnichannel Manager to anticipate needs and provide guidance to plan program components for successful execution.

Identify project risks and supply to the development of options and plans to handle those risks to ensure successful execution of overall Brand campaigns.

Run Daily Calls with the cross-functional team to keep all projects on track.

Essential Skills and experience

Experience in delivering Email, Direct mail, SMS and integrated marketing projects.

Experience in Digital and Multi-Channel Marketing.

Project Management Experience.

Energetic and self-motivated.

Customer relationship management experience.

Validated leadership and coordination of teams to deliver single cohesive strategy.

Marketing/Brand Management experience.

Healthcare/Pharmaceutical Experience.

Media/Advertising Agency Experience.

Cross functional experience.

Desirable Skills and experience

Data-driven, process-oriented, and collaborative.

Critical Thinking.

Leading without Authority.

Microsoft Office Proficiency (primarily Excel).

Shown Communication skills.

Confirmed Project Management Experience.

Cross-Commercial interactions.

Business Analysis.

JIRA.

Adobe Campaign.

Adobe Experience Manager / Web Analytics.

Internal and External Contacts/Customers

Omnichannel Leaders & Omnichannel Implementation Leaders.

Global Commercial Operations.

IT Systems Account Maintenance.

Master Data Management.

Other AZ Partners.

External Agency, Media and other partners.

WHY JOIN US?

We\xe2\x80\x99re a network of ambitious self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

We\xe2\x80\x99re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it\xe2\x80\x99s because we make a significant impact. Everything we do matters.

SO, WHAT\xe2\x80\x99S NEXT?

Are you already envisioning yourself joining our team? Good, because we\xe2\x80\x99d love to hear from you! Click the link to apply and we\xe2\x80\x99ll be in touch as soon as we can.

WHERE CAN I FIND OUT MORE?

Our Social Media, Follow AstraZeneca on LinkedIn

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Date Posted 23-Feb-2024

Closing Date 29-Feb-2024

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca