Job Description

What will you do?- Are you a creative thinker with a passion for driving results in the world of performance marketing? Do you have a knack for crafting innovative and compelling marketing creatives that resonate with customers and boost conversion rates? If so, we have an exciting opportunity for you!- As a Creative Strategist at Nutrabay, you will play a pivotal role in our creative team, responsible for ideating, creating, and optimizing creative assets that drive growth and success for our e-commerce business. This role is perfect for someone who thrives in a dynamic, data-driven, and fast-paced environment.Key Responsibilities :- Creative Strategy Development: Collaborate with cross-functional teams, including marketing, design, and analytics, to define creative strategies aligned with performance marketing objectives.- Identify and prioritize key target audiences and segments, understanding their needs and behaviours.- Creative Conceptualization: Generate innovative and data-driven creative ideas for ad campaigns, email marketing, social media, and other performance marketing channels.- Develop clear and engaging creative briefs that guide the design and production of assets.- Creative Asset Production:Oversee the development and production of a variety of creative assets, such as ad creatives, banners, video content, landing pages, and email designs.Ensure that all creatives are optimized for various digital platforms and are consistent with the brand guidelines.A/B Testing and Optimization:- Conduct A/B tests and analyze performance metrics to identify the most effective creative elements.- Continuously optimize creatives based on performance data, making data-driven decisions to improve ROI.Market Research and Competitive Analysis:- Stay updated on industry trends, competitor strategies, and best practices in performance marketing creatives.- Utilize market research to inform creative strategies and stay ahead of the curve.- Reporting and Performance Analysis:- Generate regular reports on the performance of creative assets, providing insights and recommendations to the marketing team.- Monitor KPIs and campaign metrics to ensure goals are met or exceeded.Qualifications:- Bachelor\'s degree in design, marketing, advertising, communications, or a related field. A Master\'s degree is a plus.- Proven experience in a similar role, with a focus on performance marketing creatives and a strong portfolio showcasing successful campaigns.- Proficiency in creative tools such as Adobe Creative Suite and experience with digital marketing platforms and analytics tools.- Strong analytical skills and the ability to interpret data to drive creative decisions.- Exceptional project management and communication skills, with the ability to work collaboratively in a team.- Understanding of e-commerce and online consumer behavior.- A passion for staying updated on the latest trends and technologies in digital marketing and design.- If you\'re a creative thinker who thrives on developing cutting-edge performance marketing creatives that drive results, we invite you to join our team at Nutrabay (ref:updazz.com)

updazz .com