Job Description

Marketing Manager

Job description :

- Lead, motivate, and mentor the Marketing team to meet business objectives.

- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Create and deliver an employer branding strategy. Run online and on-ground campaigns to achieve this.

- Run digital and social media campaigns to generate Marketing Qualified Leads from prospective global customers.

- Generate customer and employee insights and integrate them into marketing strategy.

- Create content marketing strategy and develop content through in-house teams and external agencies.

- Collaborate with external agencies to develop and run marketing campaigns for employer branding & demand generation.

- Conduct weekly meetings with vertical heads of SEO, Social Media Marketing, Content Creation, Video Marketing, PR & On-ground marketing.

- Provide marketing support to internal functions e.g. HR, Talent Acquisition, Employee Engagement, etc.

- Identify opportunities and campaigns to generate leads and increase sales.

- Understanding B2B funnel management and grow sales ready leads.

- Build marketing plans and budgets for the smooth operation of marketing campaigns. Identify opportunities to reach new market segments and expand market share.

- Monitor the team goals and their execution keenly.

- Build KPI for weekly reporting to show impacts from the marketing department.

Desirables :

- 12+ years of experience with at least 5+ years in a managerial role in marketing.

- Strong experience in creating a brand strategy and delivering it through executional excellence.

- Expertise and proven track record in employer brand building.

- Strong experience in running demand generation campaigns to generate Marketing Qualified Leads.

- Expertise and proven track record in Content Marketing on Digital & Social Media.

- Proficiency in working with external agencies to develop & implement Online and on-ground Marketing campaigns.

- B2B marketing experience preferably from the Technology industry

- Excellent leadership & team playing skills. Track record of building and coaching high-performing Marketing teams.

- Highly driven, self-motivated & result-oriented. Ability to work with minimal supervision.

- Excellent communication & presentation skills.

- Excellent at cross-functional collaboration.

- Flexible, Open to new ideas & willing to adapt.

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