Job Description

NMIMS - Senior Social Media Expert

We are looking for Social Media Lead who can drive Social Media Marketing efforts to achieve business goals.

Duties & Responsibilities :

Social Media Management :

- Manage content across all social media platforms of the organisation - Facebook, Twitter, LinkedIn & Instagram - Design and implement social media strategy to align with business goals

- Generate, edit, publish & share engaging content as per the content calendar on a regular basis

- Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns

- Stay up to date with current technologies and social media trends, design tools and applications

- Manage influencer agency partners and campaigns

- Explore new ways to engage and new social networks to reach our target audience.

- Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.

- Measure and Report the impact of social media on the overall marketing efforts.

Online Reputation Management :

- Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints

- Work towards enhancing and building brand's reputation by measuring effectiveness of strategies

- Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation

- Maintain and improve the organisations reputation while collaborating with internal stakeholders and agencies

Website & Blog Management :

- Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.

- Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.

- Collobrate with Brand, Content Creation and Design Team to develop content, style and layouts.

- Working knowledge of Wordpress or other popular CMS

Digital Presence :

- Partnering with various online publications

- Manage Content Distribution and keep publications updated about organisations activities and programs.

Webinar and Digital Events :

- Develop best in class webinar and virtual event practice for the organisation.

- Create Long term Products & Own Virtual Events as Intellectual Properties

- Build Strategy and Plan webinar for various use cases, audiences and formats.

- Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.

- End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.

- Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.

Qualification : Graduate / Post graduate Degree in Journalism, Communication, Marketing or Related Field.

Experience : Minimum 5 - 10 years communication, social media management and ORM experience.