Job Description

Product Marketing Specialist

JOB DESCRIPTION:
We are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of Newton School across Students.

RESPONSIBILITIES:

- Gain insights through in-depth market and user research in the ed tech domain

- Develop a deep understanding of student personas and journeys

- Build, frame & execute a persona-based communication plan to improve learning outcomes and product adoption

- Articulate the value proposition of products & create compelling brand positioning and messaging

- Conceptualize, build out, execute, and measure communication initiatives end-to-end

- Improve CX through NPS, surveys, and feedback

- Own product storytelling across external channels such as web, email, video, PR, etc.

- Develop comprehensive marketing plans for sales and marketing teams

- Facilitate the marketing team to generate strong momentum ahead of new product launches

- Expertise in tools like Clevertap, Clarity, Hotjar, Webflow, and Google Analytics.

- Focus on implementing programs that consistently generate new, high-quality leads for our company

REQUIREMENTS:

- Self-starter always striving to go the extra mile to deliver a delightful student experience.

- Passion for products & constant curiosity about consumer pain points

- Excellent written and verbal communication skills

- Have great project management and business process design skills.

- 3+ years of experience in Product Marketing or similar roles

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